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PAPABELL Barbershop Branding
Scope
Full Branding
Brand Identity
Brand Strategy
Social Media Management
Date
June 2023
PAPABELL Premium Barbershop @papabell.barber (on Instagram) is a sophisticated and modern-classic barbershop that caters to the grooming needs of today’s urban man. Their mission is to provide the highest quality grooming services in an environment that is comfortable, welcoming, and conducive to relaxation.
Our approach for PAPABELL is inspired by a private social club typically reserved for men. These clubs originated in the 18th century in Britain and were designed to provide a space for affluent men to socialize, network, and engage in activities. This ideation and story open up to an opportunity for a modern-classic style logotype and play of timeless typography. Combines with a dark-theme color palette is suitable for a premium barbershop in Jakarta.
